This direct-to-consumer jewelry company makes minimalist, customizable wedding rings starting at $ 250, taking the stress out of the buying process


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  • Simple, inexpensive, high quality, and personal. Little jewelry stores offer these qualities in their wedding ring offerings and shopping experiences, but this is what many couples want, and what ultimately makes the online company Holden come out.
  • You can customize every aspect of your wedding ring on their site and spend less than $ 250 to have the final product produced and shipped.

It’s too easy to wonder how much more you want a wedding ring after wearily walking into your sixth jewelry store of the day and confirming that once again it contains hovering vendors, an overwhelming number of options and price tags that make you think, “really?”

You shouldn’t give up right away because a new Start called Holden, which sells high-quality, customizable wedding rings starting at just $ 249, might put an end to this unnecessarily stressful search.

Holden is not the first company, nor the first foray into jewelry for co-founders Simon Zhang and Andrew Lim. After graduating from Dartmouth, they founded MUJO, an online fashion jewelry brand, and met countless couples who couldn’t find the wedding rings they loved. Once they themselves felt the frustration in helping Lim’s brother buy a ring, it became clear that something needed to change.

Choose from a gloss or matte finish.Holden

By offering unique and affordable rings on a convenient online platform, Holden is a response to the costly and overwhelming ordeal that unfortunately has become in buying wedding rings.

Couples interested in her rings can start with the Ring Size Kit, which the company will send free of charge. Then you can choose from 17 different ring profiles and start designing your rings in the Holden Design Studio. The following features are all customizable:

  • Metal: Palladium Silver, Yellow Gold, Pink Gold, White Gold or Platinum
  • Carat: 14 karat or 18 karat
  • Width: 1.5mm, 3mm, 4.5mm or 6mm
  • To finish: Matte or Mirror
  • Optional engraving: Up to 20 characters

This direct-to-consumer jewelry company makes minimalist, customizable wedding rings starting at $ 250, taking the stress out of the buying process
Holden now offers diamond bands in platinum, white gold, rose gold and yellow gold.Holden

Read more: Online startup Vrai & Oro challenges the traditional jewelry industry with conflict-free diamonds and personalized engagement rings

the bomb, Square, and Triangle profiles are the most popular shapes, while 14k yellow and white gold are the most popular metals, but don’t feel like you have to go with the crowd – if you have any alternative designs in mind you can contact Holden directly to make your wedding ring dream come true.

It takes up to two weeks to produce the ring, which is made to order in New York City. The design is 3D printed, molded from recycled, conflict-free precious metals, and hand-polished before it hits your doorstep.

Traditional custom rings are generally expensive due to the time consuming design and production processes, but Holden sidesteps these hurdles by making the customer the designer and using efficient 3D printing technology. Free shipping and 14 day returns, free lifetime resizing and a limited lifetime warranty policy are other features that set Holden apart from the typical jewelry store.

Lim says revenue has doubled month-over-month since the company’s launch in April 2018, and is on track to generate multi-million annualized revenue by the end of 2018. As direct-to-consumer jewelry startups making their way into the mainstream, we don’t see that growth slowing down anytime soon.

Design an Alliance ($ 249 +) at Holden here.


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