The time Betty White advertised a jewelry business – JCK


On December 31, just three weeks away from her 100th birthday, Betty White, famous for her roles in Golden girls, the Mary tyler moore To show, and, more recently, Hot in Cleveland, is dead.

By 1970, White had two decades as a TV actress under her belt and was a popular game show. competitor. That same year, she was hired by Jewelcor Catalog Showrooms to be the spokesperson for its President and CEO, Seymour Holtzman.

“Seymour wanted to have a spokesperson who would reflect the company well,” said his wife, Evelyn. JCK. The couple now owns CD Peacock, a Chicago-based three-store jeweler.

It was no surprise that White did well as a spokesperson. What surprised Evelyn was how much she enjoyed White’s company.

“When you’re with someone like that it’s not supposed to be easy,” says Evelyn. “But it was. It was so much fun.

“She was so much more than charming,” she continues. “If you have in the dictionary, the words, fabulous, charming, and beautiful, there would be his photo there. She was lovely, she was friendly, easy to talk to, the kind of person you would want as a best friend. We were both animal lovers and she shared pictures of hers, and I showed pictures of mine.

It was around this time that White hosted the first of several career comebacks. In 1973, the producers of Mary tyler moore were looking for a “Betty White guy” to play Sue Ann Nivens, the seemingly sweet host of a housewife show who, behind the scenes, was bad and far from healthy. They ended up launching White herself. She won two Emmy Awards for the role.

But White was not like her MTM character, Evelyn said, “She could only say some of the things she did [as Sue Ann], because she was so nice. And despite the sometimes cutting character she played, she was adored by the clients of Jewelcor.

Even after she left her company spokesperson, she remained in contact with the Holtzmans, at one point sending them a handwritten note on a piece of Steuben glass that had been sent to her.

White later gained new fans with roles in Golden girls and Hot in Cleveland. In 2010, a Facebook petition urging Saturday Night Live to have its host of the show collected 1 million signatures. She hosted and won another Emmy for her performance.

But Evelyn thinks it was White’s innate decency that made her so popular and widely mourned.

“The way she arrived was the way she was,” she says. “There has been no scandal about him. There has never been bad publicity. To have this kind of life in Hollywood is a miracle. We were proud to have him as our spokesperson.

Fans posted the Betty Blanche challenge, which asks people to donate to their local animal shelters in honor of what would have been its 100th anniversary on January 17.

Top: A vintage photo of Betty White and Evelyn Holtzman (photo courtesy of Jewelcor)

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