A local jewelry store handed over the key to success

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Hello, time traveler!
This article was published 26/8/2021 (195 days ago), the information it contains may therefore no longer be up to date.



This is a golden opportunity that came straight out of the blue.

Nominees for the upcoming Emmy and Golden Globe awards will walk the red carpet in handmade necklaces from Winnipeg-based Jillian Leigh Jewelry, but the exact way awards show organizers discovered the local jewelry brand in but remains a mystery.

“We still don’t know how they found us, but we’re really glad they did,” says co-founder and jeweler Velia Amador. “It means a lot to us to be able to participate in such a prestigious event, as it will help us gain some international visibility.”

Velia Amador is a self-taught jewelry designer and co-founder of Jillian Leigh.

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JOHN WOODS / FREE WINNIPEG PRESS

Velia Amador is a self-taught jewelry designer and co-founder of Jillian Leigh.

“And if one of the celebrities liked our pieces and ordered something from us, I think I’d die,” says Jillian Sheedy, the company’s other half and a self-proclaimed celebrity enthusiast. Before being business partners, women were co-workers in a corporate office. They started Jillian Leigh together in 2018 after Amador — who had been forging jewelry as a hobby for more than a decade — offered to make custom bracelets for Sheedy’s wedding.

“We decided this could be a good partnership because we really enjoyed working together,” says Amador, who makes the jewelry while Sheedy handles the designs, photography and marketing. “I don’t have any formal training, it’s just self taught… I’ve really improved my skill level and challenged myself to learn more so we can run some of our collections .”

Together they specialize in delicate and minimalist gold filled earrings, necklaces, bracelets, rings and anklets.

“It has the same properties as solid gold; it’s just a bit more affordable,” says Sheedy, who decided last year to focus on adventure and his full-time photography career.


JOHN WOODS / WINNIPEG FREE PRESS</p>
<p>Leigh specializes in delicate, minimalist, gold filled earrings, necklaces, bracelets, rings and anklets.</p>
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<p>JOHN WOODS / FREE WINNIPEG PRESS</p>
<p>Leigh specializes in delicate and minimalist gold filled earrings, necklaces, bracelets, rings and anklets.</p>
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<p>The couple have made a name for themselves for Jillian Leigh on the local craft market circuit and have been scrambling to boost their online sales amid the pandemic.			</p>
<p>“We actually had an incredible year last year, considering that,” Amador said.  “We’ve been able to gain momentum through our website…and that momentum has continued throughout this year, with the added bonus of being able to make markets again.”			</p>
<p>The award opportunities should take things to the next level.			</p>
<p>Amador, who always works 9 a.m. to 5 p.m., has been busy making 250 of the personalized necklaces in her home studio.			</p>
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JOHN WOODS / WINNIPEG FREE PRESS</p>
<p>Leigh’s key necklace will be worn by nominees for upcoming Emmys and Golden Globes.</p>
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<p>Leigh’s keychain necklace will be worn by nominees for upcoming Emmys and Golden Globes.</p>
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<p>Being able to source enough materials and components for their largest order from other small independent companies was a challenge.  The unisex design features a simple gold key on a long chain.			</p>
<p>“They had the idea for the key, and then we put our own Jillian Leigh twist on it,” Sheedy said.  “The pendant is an old fashioned skeleton key which is very on-brand for us and quite modern looking.”			</p>
<p>Nominees for the Emmys, which will air Sept. 19, and the Golden Globes, which will take place next February, will be adorned with chains before entering the awards room.			</p>
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“I’m so excited to see who’s going to wear pieces that are handmade by us – it’s pretty crazy,” Sheedy said. “I never thought this opportunity would arise, especially for a few local manufacturers in a small town in Winnipeg.”


JOHN WOODS / WINNIPEG FREE PRESS</p>
<p>Velia Amador worked hard to create 250 personalized Jillian Leigh keychain necklaces for Emmy and Golden Globe nominees.</p>
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<p>JOHN WOODS / FREE WINNIPEG PRESS</p>
<p>Velia Amador worked hard to create 250 personalized Jillian Leigh keychain necklaces for Emmy and Golden Globe nominees.</p>
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<p>“It’s really exciting to know that a little piece of us is out there in (Los Angeles),” adds Amador.  “To be asked to make them is quite a privilege.”			</p>
<p>The two entrepreneurs say they will tune in to film and TV awards to see their jewelry in action.			</p>
<p>Jillian Leigh will also be making a small series of necklaces that local shoppers can purchase online at jillianleigh.ca.  The brand is also present at local retailers Mad About Style, Made Here For You and Style Bar.			</p>
<p>eva.wasney@freepress.mb.ca			</p>
<p>Twitter: @evawasney			</p>
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Eva Wasney

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